Coca-Cola’s “Open Up”
How hard is it to open up? Let’s look at the project and find out.
Roles
Three people were involved in this project. Let’s give them some credit!
Tasneem
Eldhose
Aleksandra (me)
Rationale
The objective of the project was to integrate Coca-Cola into the fabric of Gen Z’s lives by transcending conventional marketing boundaries. After learning about the characteristics of dynamic demographics, we’ve made a creative strategy that positions Coca-Cola as more than just a beverage. Instead, it builds true connections, friendships and relationships.
#breaktheice was used to convey the essence of the campaign – encouraging Gen Z to overcome communication barriers through the power of questions.
Make it customizable!
You can easily change the question to anything you are too scared to ask. Make it fun, break the ice.