Longslice x Toronto Zoo

Let’s look at this very interesting journey I experienced through working together with an existing brewery. It was a fun adventure that provided me with important skills and demonstrated the truth behind working with real clients.

Rationale

Throughout the design, we wanted to engage consumers and create an incentive to buy more, as well as provide individuals with various statistics and facts related to Toronto Zoo’s rescue program (presented on the back of the can) and Longslice’s initiative to donate the excess grain by-product of their beers to the Zoo for animal feed.

Roles

Three people were involved in this project. Let’s give them some credit!

Mikaela

Kriscia

Aleksandra (me)

Designs

In a world full of choices, pick a good beer!

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